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30 March 2011 Australia’s Top Advertisers unleashed major advertising campaigns in 2010, led by the nation’s major Retail Groups, according to the latest Nielsen Top Media Advertisers report. The upbeat advertising market delivered a solid rebound across Australia’s media, as ad spending lifted to an estimated $10 billion plus.
 
29 March 2011 The Nielsen Company releases results from Survey 2 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 2 covered the period January 30 to March 19, 2011. (Brisbane Feb 20 to Mar 19).
 
9 March 2011 Nielsen's state of the online market: Evolution or Revolution? The online landscape is at a turning point as another dimension is gaining momentum...according to the Nielsen Australian Online Consumer Report
 
28 February 2011 Private label spending continues to climb
 
24 February 2011 The Nielsen Company releases results from Survey 1 of its Radio Ratings covering Sydney, Melbourne, Adelaide and Perth. Survey 1 covered the period January 16 to February 12, 2011.
 
27 January 2011 Aussie consumer confidence stumbles
 
14 December 2010 The Nielsen Company releases results from Survey 8 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 8 covered the period September 19 to October 23 and October 31 to December 4, 2010.
 
1 December 2010 Nielsen expands Australian TV advertising spot monitoring service to include 17 Subscription TV channels
 
5 November 2010 Consumers making the most of reduced champagne prices
 
1 November 2010 The Nielsen Company releases results from Survey 7 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 7 covered the period August 1 to September 4 and September 19 to October 23, 2010.
 
27 September 2010 Boom in Aussie confidence despite diminishing global outlook
 
27 September 2010 Asia Pacific FMCG sales grew 11% in first quarter 2010, reversing broad slow-down in 2009
 
14 September 2010 The Nielsen Company release results from Survey 6 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 6 covered the period June 27 to September 4, 2010.
 
10 August 2010 New age drinks re-energise the Australian beverage market
 
10 August 2010 The Nielsen Company release results from Survey 5 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 5 covered the period May 9 to June 12 and June 27 to July 31, 2010.
 
22 July 2010 Economic concern and rising utility costs keeping Aussies up at night
 
21 July 2010 Aussie households continue their love affair with New Zealand wines
 
23 June 2010 From Spaghetti Bolognaise to Pad Thai... Profiling Australian shoppers in 2050
 
22 June 2010 The Nielsen Company release results from Survey 4 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 4 covered the period March 28 to May 1 and May 9 to June 12, 2010.
 
11 May 2010 The Nielsen Company release results from Survey 3 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 3 covered the period February 14 to March 20 and March 28 to May 1, 2010.
 
7 May 2010 A mixture of boom and gloom as 2010 unfolds
 
31 March 2010 Alcoholic cider set to become the apple of the Aussie drinker's eye
 
30 March 2010 The Nielsen Company release results from Survey 2 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 2 covered the period January 31 to March 20, 2010.
 
1 March 2010 Aussie consumers out to impress with a bottle of NZ wine
 
25 February 2010 The Nielsen Company release results from Survey 1 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 1 covered the period January 17 to February 13, 2010.
 
 
1 February 2010 Cadbury, Coca-Cola and Bega our most popular grocery brands
 
22 January 2010 Aussies switch to spending mode as job prospects soar
 
 
30 October 2009 Aussie confidence rebounds
 
21 October 2009 A big night in replaces a big night out
 
29 September 2009 Ensuring your advertising works harder: Evaluate cut through of your new commercial in just eight days
 

26 September 2009 One to one engagement of Direct Mail rewards marketers in a tough 08/09 Fiscal Year

 
25 September 2009 LMAA presents the inaugural Nielsen Global Liquor Symposium and Global Wine Forum 2009
 
17 September 2009 The Nielsen Top Media Advertisers Report for fiscal 08-09 is now available. Click here for details.
 
1 September 2009 After a positive Q1’09 for all 5 major banks, this quarter saw a continued increase
in customer sentiment across just 2 major banks; St George and CBA. Three banks reported decreases in MFI satisfaction levels and 4 reported declines in Home Loan customer satisfaction.
 
11 August 2009 Aussie consumers spending more of their grocery bill on house brands
 
6 August 2009 As world trade flounders, more Australians support trade restraints on imports: Nielsen
 
30 July 2009 Consumers in Australia and worldwide see advertising as key to economic growth: Nielsen-WFA report
 
30 July 2009 Aussies gear up for economic recovery
 
5 July 2009 Demand for home air conditioning continues. Despite environmental concerns, creature comforts are influencing over 820,000 Australians to replace or buy an air conditioner in the next 12 months.
 
10 June 2009 Volumes down, but Aussie consumers still trading up to premium liquor
 
18 May 2009 Nielsen BookScan recently collaborated with The Australian
(newspaper) by providing data on the country’s best selling non-fiction books, but with a twist.
 
 
8 May 2009 Direct mail activity across the 12 months to February 2009 exceeded $266 million in postage with nearly 35,000 individual campaigns (different creative)
 

30 April 2009 Mobile ownership has almost reached saturation point in Australia, but are consumers using their phones’ full capabilities? Nielsen investigates consumer Mobile trends, attitudes and behaviour in this
exclusive AdNews Mobile Marketing Report.

 
28 April 2009 QANTAS drives online discussion.
 
23 April 2009 Australian job confidence slumps as consumer confidence drops to new lows.
 
6 April 2009 Most Australians approve of Kevin's handling on the Financial Crisis
 
27 March 2009 While Australia resisted early signs of the economic downturn, there was no escape in the fourth quarter as 2008 ad spend slowed
 
27 March 2009 Big retailers keep ad budgets healthy: Nielsen Top Media Advertisers report 2008
 

6 March 2009 Solid results for 7 Direct Mail categories in 2008
Although estimated spending on Direct Mail slipped 1% YOY,
There were strong gains in 7 of the top 10 Categories…

 

19 February 2009 LCD, HD & Widescreen TV to lead 2009 sales growth. The latest Nielsen Panorama survey confirms that Plasma is firmly over shadowed in popularity by LCD.

 
16 February 2009 Specialist Agribusiness banking providers prove they have what it takes to compete with the 'big four'
 
12 February 2009 Aussie romantics set to splurge on choccies and bubbly for their Valentine
 
21 January 2009 Cook-it-from-scratch grocery products enjoy strong gains as consumers tighten their belts: Nielsen 2008 Grocery Report findings
 
 
 
 
 
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2011 Nielsen State of the Nation Report (Annual Report)
Featured in the December 2011edition of Retail World, this special Nielsen 13-page retailing and grocery annual report includes:
- Aussie consumer confidence scales back to GFC levels
- How Australian retailers can drive growth in 2012
- Asia-Pacific: consumer, shopper and retailer trends
- Costco: a fresh perspective
- Seeing 'green': which one are you? The colour of money or the colour of the environment?
- The growing importance to retail marketers of Australian shoppers researching via the internet
- Media spend review
- An uncommon sense of the Christmas consumer in 2011.

     


  2011 Nielsen Pharmacy State Of The Industry Report (December)
Featured in the December 2011/January 2012 edition of Retail Pharmacy magazine, this Nielsen report includes:
- Macro-economic overview: an insightful snapshot of the Aussie consumer and the current business environment
- Pharmacy category overview
- 2012 and beyond - what lies ahead for Pharmacy?
- Ad spend review - pharmaceuticals, toiletries and cosmetics.
     


  Nielsen Convenience and Impulse Report - 2012 Outlook
Featured in the December 2011/January 2012 edition of Convenience and Impulse Retailing magazine, this Nielsen report includes:
- Macro-economic overview: consumer and business sentiment
- The outlook for Australian convenience retailing in 2012.
     


  Global Consumer Confidence Report October 2011
A recessionary mindset is growing among consumers. Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
     


  2011 Nielsen Cider Report
This report provides insight into who a cider consumer is, where they buy, what else makes up their drinking repertoire apart from cider, advertising investment from suppliers, how cider is viewed in the social media landscape and the impact these trends are having on the overall Australian liquor trade. The report also compares and contrasts the performance of the Australian cider market with that of Great Britain’s

Get your copy of the 2011 Nielsen Cider Report today! Click on the image icon for more details about the report and information on how to order.
     


  Shopping & Saving Strategies Around the World October 2011
This Nielsen global report shows that even in a tough economy, consumers around the world favour value over price when choosing where to shop.

• Consumers pursue good value over lowest prices when it comes to retailer choice.
• Bigger pack sizes are better when it comes to increasing prices.
• Reported coupon use is highest in North America and Asia Pacific especially in the U.S., China, and Hong Kong.
• North Americans and Europeans stock up at the grocery store; others prefer quick trips for a few items.
• New, flexible retail options are most likely to be embraced by Asia Pacific consumers.
     



  Top Media Advertisers Report Jan to June 2011
In Nielsen's latest edition of the Top Media Advertisers Report we review advertising performances in main media for January to June 2011. Maintaining the momentum of the advertising recovery in 2010 was always unlikely; however, our comprehensive report across 10 main media sectors reveals how the advertising industry maintained subdued but positive growth in the first half of 2011.
     


 

Sustainable Efforts & Environmental Concerns Around the World August 2011
This Nielsen report examines how global unease over the use of pesticides, packaging waste and water shortages have overtaken global warming as a top concern among consumers.

The report is based on findings from the Nielsen's quarterly Global Online Consumer Confidence Survey, conducted between February and April 2011and polling nearly 6,500 women in 21 developed and emerging countries throughout Asia Pacific, Europe, Latin America, Africa and North America.

     


  Marketing to Grocery Buyers Special Report July 2011
This special annual report on Marketing to Grocery Buyers published in AdNews (29 July) demonstrates Nielsen's unique capabilities across its media and consumer businesses.Contents include media and FMCG industry commentary and insights, together with year on year drill down category and media information.
     


  Global Consumer Confidence Report July 2011
Global online confidence declined to its lowest level in six quarters to 89 as economic recovery hit a stumbling block and recessionary jitters again reverberated around the world, according to Nielsen’s quarterly Global Online Consumer Confidence Survey.
     


  Women of Tomorrow: A Study of Women Around the World
June 2011

This whitepaper is one of the most comprehensive examinations into what women watch and buy across continents. The study highlights how women’s control over spending decisions coupled with their gains across the working world and politics, point to women of tomorrow being in a position to exert more influence than ever.

The study was conducted between February and April 2011, polling nearly 6,500 women in 21 developed and emerging countries throughout Asia Pacific, Europe, Latin America, Africa and North America.

     


  Nielsen Southeast Asia Digital Consumer Report 2011
Gain the latest insights on Southeast Asian consumers’ digital behaviour with the Nielsen Southeast Asia Digital Consumer Report 2011.

Click on the image icon for more details about the report and information on how to order.
     


 

2011 Nielsen Wider Beverage Report
What are Australian consumers drinking?
Gain access to the only multi-channel review of the Australian beverage market.

Get your copy of the 2011 Nielsen Wider Beverage Report today! Click on the image icon for more details and information on how to order.

     



 

2011 Nielsen Pharmacy State Of The Industry Report (June)
Featured in the June edition of Retail Pharmacy magazine, this Nielsen report includes:
- Weighing up tomorrow's consumer - an insightful snapshot of the Aussie consumer and the current business environment
- Pharmacy category overview
- Ad spend review - pharmaceuticals, toiletries and cosmetics
- The expanding role of online media (featuring insights from Nielsen's Australian Online Consumer Report 2010-2011).

     



 

Global Consumer Confidence Report May 2011
Global online consumer confidence rose two points in the first quarter of 2011 to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies, according to an online study released by The Nielsen Company (NYSE:NLSN). Asia Pacific’s* Consumer Confidence Index jumped 10 points from last quarter to reach 107 – the highest score on record and Middle East/Africa surged 17 points to a new high of 106.

*Due to sampling restrictions caused by the March earthquake/tsunami, Japan was not included in the Q1 survey
.

     


 

Top Media Advertisers Report 2010
In Nielsen's latest edition of the Top Media Advertisers Report for calendar year 2010, we deliver a clearer picture of Australia's advertising industry turnaround. The upbeat advertising market delivered a solid rebound across Australia's media, as ad spending lifted to an estimated $10 billion plus.

 

 

     


  Nielsen Global Report on Private Label March 2011
Ignited by recession, private label is on an upward trend. Given the recent economic slowdown in developed markets, the ‘value conscious’ shopper is more visible across store aisles than ever before. Doubtless this trend
will continue, even as economies stagger out of the recession and rehabilitate.
     


 

The Global Impact of an Ageing World Report February 2011
As populations age, the significance of consumers over the age of 50 will grow in importance. In the U.S., the Baby Boom generation accounts for the largest share of sales of any generation across most product categories. Understanding this new marketplace will be essential for brands that will grow in the 21st century.

     


 

2010 "The Year That Was" January 2011
This Nielsen Special Report published in January's edition of AdNews examined trends in 2010 and reviewed what’s ahead in 2011, with a focus on ‘The Consumer’, including insights and commentary on ‘The Confident yet Cautious Consumer’, ‘The Demanding Consumer’ and the ‘Diversifying Consumer’.

     

  Global Consumer Confidence Report December 2010
Consumer confidence fell in 25 out of 52 countries in Q4 2010
as hope for a global economic recovery evaporated at the
end of last year, according to the latest edition of the Nielsen
Global Consumer Confidence Index, which tracks consumer
confidence, major concerns and spending intentions among
online consumers.
     


 

2010 Nielsen Pharmacy State Of The Industry Report
Featured in the December edition of Retail Pharmacy magazine - this Nielsen report includes:
- Boom in Aussie confidence despite diminishing global outlook
- Ad spend review - pharmaceuticals, toiletries and cosmetics
- Pharmaceutical category slips a modest two per cent
- Gearing up for this year's silly season

     


 

2010 State of the Nation Report
As published in the Retail World December 2010 Annual Report issue. This report is a review of Australian consumer dynamics and retailing trends and includes:
- Aussie consumers remain resilient despite global uncertainty
- 10 Predictions for the US retailing market in 2015
- How do promotions really impact the shopper?
- Household spending on Private Label products continues to climb
- Media spend review
- How companies win

     


  Global Consumer Confidence Report October 2010
After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers’ hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.
     


 

Insights into the shopper of today and the future July 2010
Featured in the July edition of Retail World, this special Nielsen Report includes:
- Economic concern and rising utility costs keeping Aussies up at night
- When promotions ain’t promotions
- From Spaghetti Bolognaise to Pad Thai - profiling Australian shoppers in 2050
- Fresh produce market performance
- Spotlight on health and beauty


     


 

Global Consumer Confidence Report July 2010
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence
Index.

     


 

2010 Nielsen Wider Beverages Report
What are Australian consumers drinking?
Gain access to the only multi-channel review of the Australian beverage market.
Get your copy of the 2010 Nielsen Wider Beverages Report today!

     

 

2010 Nielsen Convenience and Impulse Report
Featured in the July edition of Convenience and Impulse Retailing magazine - this Nielsen report includes:
- Macro overview
- The outlook for convenience
- Spotlight on beverages


     

 

2010 Nielsen Pharmacy State Of The Industry Report
Featured in the July edition of Retail Pharmacy magazine - this Nielsen report includes:
- Findings from Nielsen’s Global Online Consumer Survey
- Pharmacy category overview
- Australians are leading a longer, more active and healthy life
- Spotlight on health and beauty
- Social media and health – insights from our Nielsen Online team

     

 

Global Consumer Confidence Report May 2010
Global consumer confidence in the first quarter of 2010 rebounded to reach its highest level since the third quarter of 2007, providing the most definitive sign that the world is beginning to recover from the recession, according to the latest edition of the Nielsen Global Consumer Confidence Index.

     


 

Nielsen 2009 Top 100 Brands Report
Cadbury, Coca-Cola and Bega have won the hearts and homes of Australian consumers, taking out the top three positions in the Nielsen Top 100 Brands report

     

 

Retail State Of The Nation 2009 Report
As published in Retail World December 2009 Annual Report issue. This report is a review of Australian consumer dynamics and retailing trends and includes:
- Consumer confidence rebounds but underlying caution still remain
- Private Label and back-to-basics fill Aussies consumer’s trolleys
- Focusing on the fresh factor
- Costco: The new kid on the block
- Media spend review


     
     

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