NEW Market Information Digest (MID) provides valuable insights into the convenience channel

Are you getting your share of one of the fastest growing retail channels in Australia?

The convenience channel is a significant growth business with higher than average profitability. If your company distributes products through the convenience channel – measuring this business is imperative. Similarly, if you are considering entering into this channel or expanding your current range – it is critical that you have the means to gauge the level of opportunity that exists.

Identify opportunities for growth with acess to a multi-category read of the convenience channel

Nielsen's MID Convenience provides manufacturers with access to valuable information on the convenience channel at national, state and account level, and offers the ability to analyse sales data by all available departments, categories and manufacturers.

MID Convenience provides insight on:

• More than 30 categories across six key product departments
• Sales, growth and share information
• National, state and account level data
• Quarterly updates

MID Convenience Plus only available to current ACNielsen | C*Track subscribers

To find out more about Nielsen's Market Information Digest Convenience, please contact your Nielsen Account Manager, or click here to download a product information flyer.