Your essential reference for understanding broader Australian grocery trends

Nielsen's Market Information Digest (MID) is a crucial reference tool for companies interested in packaged goods markets. It provides immediate access to valuable information on a wide range of product categories. It enables you to conduct cross-category analysis, as well as identify new opportunities in adjacent categories.

Questions the MID will answer

• Which categories should I consider entering? Which categories are showing above average growth? Which segments and manufacturers are driving this growth?
• How dependent are my competitors on other categories, and how are they performing? Are they being distracted elsewhere?
• Which manufacturer could be a take-over target? Who are the fastest growing manufacturers? What is the size of their business? Where is the growth coming from?

Who should buy?

• Grocery manufacturers, brokers and distributors
• Media and advertising agencies – for identifying potential prospects
• Government agencies and other interested organisations.

How the information is collected

The MID is compiled from Nielsen's ScanTrack retail measurement data. It covers scanning data across all major supermarket retailers nationally and by state, so you can be assured of full and consistent coverage.

Countries covered by the study

The Market Information Digest has been produced in Australia and New Zealand for a number of years, and has been successfully launched in recent years by Malaysia, China, Japan and Korea.

Reports available

Department summary

• Drill from department to category
• Department and category size, growth and share
• Identify the fast-growing categories on an annual and quarterly basis

Manufacturer summary

• Drill from manufacturer to category
• Identify the top-100 suppliers and what categories are driving their performance
• Identify the fastest-growing manufacturers
• Quarterly share/contribution trend shown in the graph
• Ability to analyse data at national and state level

Category report

• Shows segment and sub-segment share and growth
• Identify the key manufacturers and brands
• Graph shows quarterly share trend

Quality assured

As the leading provider of business information, analysis and insights to a variety of clients throughout Asia Pacific, the accuracy of retail data we provide is crucial.

Our information provides manufacturers and retailers with the ability to track sales performance, monitor price changes, manage distribution, analyse promotion execution and impact and evaluate new product success. Advanced consumer diagnostic capabilities allow clients to determine who buys what, how much they buy and where they shop.

What is the cost?

The MID is available at competitive market prices. You can purchase a whole country digest, a single segment or a single category in one or more markets, with discounts available for multiple country purchases and to current ScanTrack clients. To secure your copy, please contact your local Nielsen representative.