The foundation for strategic planning and tactical decision-making is a thorough understanding of your markets.

A convenience or C-store is a retail business with the primary emphasis on providing consumers with a convenient location to purchase a wide range of consumable goods - predominantly food and petroleum products. Nielsen's ScanTrack Convenience is a retail tracking tool delivering weekly sales, volume and pricing data in this expanding trade channel.

Sourced from census scanning data from major convenience outlets, ScanTrack Convenience is estimated to represent 90% of all C-store turnover.

By understanding how consumers respond to initiatives within the trade channel, ScanTrack Convenience provides manufacturers and C-stores with a rich and actionable database which significantly upgrades trade/manufacturer dialogue and allows both parties to optimise sales and profits.

ScanTrack Convenience can also be integrated with ScanTrack (grocery), thus providing a solid understanding of the total grocery market and the interacting dynamics of each distribution channel.

All information is available via Advisor - Nielsen's easy-to-use flexible software application which makes interrogation of this rich database very easy, turning data into actionable business solutions.