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Television ratings are the numeric estimate of a television viewing audience. They provide the television and advertising industry with a currency to buy and sell television airtime, and to plan and schedule television programmes.
Nielsen Media is actively involved in television audience measurement through joint ventures in the following areas/countries:
- Australia
- Asia Pacific: China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.
- North America: Canada.
- Europe & Africa: Finland, Ireland, Sweden, Germany (single source) and South Africa.
- United States: Estimates for all national and local program ratings for television stations, regional cable networks, MSOs, cable interconnects and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered services in 55 markets.
Regional Television Audience Diaries - Diary Markets
Diary markets are regional television markets that are not included as part of the regional television people meter markets. This is mainly due to the remoteness and geographical size of these markets. Traditionally the diary markets were known as ‘solus’ markets as they generally had only one commercial television signal. However, all of these markets now have at least two commercial stations.
The regional markets that are surveyed and using the diary method are (Commercial stations listed within the market):
- Regional WA (GWN, WIN WA)
- Darwin (NTD-9, STHN CROSS)
- Pt Pirie/Broken Hill (SC GTS/BKN, SC 10)
- Riverland/Mt Gambier (WIN SA, WIN TEN)
- Remote Central & East (9 IMPARJA, STHN CROSS)
- Mildura (WIN, PRIME)
- Griffith (WIN, PRIME)
Note: The commercial stations within the Pt Pirie/Broken Hill, Riverland, Mt Gambier and Remote C&E markets make up the Central Television Network. The TV Diary surveys are conducted upon request.
The stations from each market decide when they wish to be “in survey”. Each survey is usually for a period of 2-4 consecutive weeks.
The files below are PDF files. To view the files requires Adobe Acrobat software or the browser plug-in which is available from http://www.adobe.com/products/acrobat/readstep.html. To download a file, right click on the file and choose "Save Target As" to save to your PC.
2008 Regional TV Diary Survival Kit 2007 Regional TV Diary Survival Kit 2006 Regional TV Diary Survival Kit
2005 Regional TV Diary Survival Kit
2004 Regional TV Diary Survival Kit
TV Advisor
Nielsen provides software analysis tools and an experienced client service team to guide you in understanding and analysing the data.
TV Advisor is a software application designed by Nielsen that runs in Microsoft Windows. It is the platform for a variety of software modules, each of which has a unique application in the analysis of television audience measurement data.
These modules allow the user to examine television audience trends over time utilising statistics such as ratings (tarps), share, reach, frequency, hours and minutes viewed, audience profile or even the number of people watching.
For further information on TV Advisor please contact your Nielsen client service representative.
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