| Consumer and Media Insights
Panorama helps clients to better understand consumer usage of products and services by providing insights they can act on and the market understanding for profitable customer growth. As a syndicated multi-media marketing database, Panorama integrates consumer demographics, product usage and media consumption for value-added marketing and media solutions.
It enables consumer profiling (a stronger comprehension of consumers or potential consumers needs) to reveal opportunities for new business in the market place. It also enables targeting of advertising campaigns with greater accuracy through planning and evaluating integrated media campaigns using the strengths of the media industry's most widely used research tools:
- OzTAM Metropolitan TV Ratings data
- AGB Nielsen Media Research Regional TV Ratings data
- Nielsen Radio Ratings data
- Panorama Product and Service Usage data
Financial Services Monitor
Major financial services clients rely on Nielsen Financial Services Monitor for comprehensive reporting on the levels of customers’ satisfaction with their main financial institution and/or their home loan provider. Published quarterly using the latest trends data from Panorama, these reports tap into Australian consumer sentiment and reflect the dynamic nature of the Australian Financial sector.
Retail Select
In addition to consumer usage of products and services, Panorama's Retail Select tool provides insights into the preferred retailer outlets of intending white and brown appliance purchasers. Also, rankings of important influences in the purchase decision making process. These insights can be linked to consumer demographics, media consumption for cost effective marketing and media solutions.
Who benefits with Panorama?
Advertisers -
Panorama helps Brand Managers learn more about their product and that of their competitors', defines target markets and profiles of consumers, by demographics, lifestyle habits, product usage and media consumption.
Advertising Agencies -
Panorama enables detailed analyses of segments by demographics, media consumption and product usage so media strategists know their planned ad campaigns will reach the markets they are targeting. To assist Agencies gain a competitive edge, Panorama can deliver insights into industry segments outside of the agency’s current client portfolio. In fact Panorama packages can be tailored to every agency’s particular needs, including annual category subscriptions, special Agency Pitch Packages and ad-hoc tables or reports.
Media Companies -
Media sales executives can gain an understanding of advertisers, consumers and target markets to illustrate how their media best fits. For example, they can profile programme audiences against category and major brand users to demonstrate to advertisers the niche audience efficiencies and to highlight optimum media selection.
Using Panorama
Panorama data is conveniently accessed through MicroScope, a Windows-based software data analysis program developed by Nielsen Media that allows the user to produce easy-to-read computer tables. Training is an integral component of the ongoing service and full introductory training sessions are offered after installation of software.
Panorama data can also be accessed through a third party licensed software called Espri, which highlights key differences and relationships automatically.
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