| TVPix – Completing the picture on Television advertising
Of an estimated $9 billion committed to main Media advertising over the 2007 calendar year, a significant 41 percent of this activity was placed on free to air Television according to AdEx estimates. With TV advertising campaigns unfolding almost daily across a myriad of new and existing products and the challenges of retaining increasingly savvy customers, marketing companies and advertising agencies are facing intense ongoing competitive pressures.
To scope the extent of advertising communications, and to help you stay on top of competitors’ TV strategies, our TVPix advertising surveillance service captures new and existing TV creatives as they appear, and links each to our AdEx spot activity and expenditure estimates database.
TVPix is a web based reporting tool which provides at your fingertips, everything you need to know about any competitors’ TV advertising. It tracks new campaigns as they launch, giving you 24/7 access to reports on when and where these ads appear, how often as well as estimates of expenditure on their TV activity in any or all of the metropolitan Television markets.
TVPix completes the picture for Advertisers and Agencies by capturing every Television commercial and linking it to our AdEx database.
To learn more about TVPix please email: ian.renshaw@nielsen.com or contact: Ian Renshaw – (02) 8873 7617.
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