Medialog Business takes advertising surveillance to the next level ~ giving specialist publishing teams, advertising and agencies an ideal reporting tool for new business development and essential market sector analysis.

Medialog Business software delivers advertising activity information across 12 business to business publication sectors from Medical and Accounting through to Industrial, Marketing, Mining and Construction sectors.

This is the only tracking service for this major specialist print sector and is used extensively to assist subscribers in understanding the shifting trends in publication advertising ratios and emerging advertising categories and competitive analysis – all essential tools in maintaining cost effective publications in the dynamic business to business market.

Medialog Business addresses the needs of sales executives, research and publishing team’s, advertisers, media planners, buyers and identifying marketing opportunties and competitive activity for a suite of improved advertising tracking features, including:

• Greater tailoring of customised reports and analysis with the ability to export all enquiries into excel and lotus spreadsheets.

• Compatibility with the latest Office and most network applications with the benefits of improved speed of reporting, ease of printing and overall performance.

• The tools to quickly report and track advertising to editorial ratios by column centimetres on any publication on a subscriber’s database.

To learn more about B2B please email spencer.links@nielsen.com or contact: Spencer Links - (02) 8873 7620.