| AdEx - Advertising Expenditure Estimates and Volume Measurement
Nielsen monitors advertising activity in Australia, providing the industry currency for advertising expenditure estimates and volume measurement across all mainstream media, covering Free to Air Television, Newspapers, consumer Magazines, Radio, Cinema, Outdoor and Direct Mail.
Nielsen product groups and category classifications have been widely adopted as industry standards by the key advertising bodies and introduced into internal management systems by many of the leading marketing organisations in the country.
Our AdEx data allows you to:
- Demonstrate geographic and seasonal variation in expenditure
- Develop a complete picture of what market leaders are doing in a category, and identify niche opportunities
- Understand how competitors view their target audience, profile their brand, and how they seek to position themselves in the market
- Estimate the advertising cost required to take a new product to market, through illustrating the budget required to launch and sustain a brand
- Track new product launches
- Analyse the effectiveness of a specific strategy
- Establish the best schedule timing to maximise the efficiency of the media spend
- Identify key markets for competitors
Pix - Creative tracking ~ TVPix, PrintPix and MailPix
Our Pix services are web based surveillance tools that provide creative executions linked to media activity data. This unique service covers all major Metro Television, Metro Newspapers, leading consumer Magazines and Direct Mail.
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