| AdEx
Nielsen monitors advertising activity in Australia, providing the industry currency for advertising expenditure estimates and volume measurement across all mainstream media, covering Free to Air Television, Newspapers, consumer Magazines, Radio, Cinema, Outdoor, Business to Business publications and Direct Mail.
Nielsen advertiser product groups and category classifications have been widely adopted as industry standards by the key advertising bodies and introduced into internal management systems by many of the leading marketing organisations in the country.
Our AdEx expenditure figures apply estimated advertiser discounts for each media. This is achieved by applying estimated volume discounts for each advertiser and through market intelligence, discounts for the changing media environment throughout the year.
AdEx data allows you to:
- Demonstrate geographic and seasonal variation in estimated expenditure
and schedule activity
- Develop a complete picture of what market leaders are doing in a category and identify niche opportunities
- Understand how competitors view their target audience, profile their brand and how they seek to position themselves in the market
- Estimate the advertising cost required to take a new product to market, through illustrating the budget required to launch and sustain a brand
- Track new product launches
- Analyse the effectiveness of a specific strategy
- Establish the best schedule timing to maximise the efficiency of the media spend
- Identify key markets for competitors
Pix - Creative tracking ~ TVPix, PrintPix and MailPix
Our Pix services are web based surveillance tools that provide creative executions linked to media activity data. This unique service covers all major Metropolitan Television, Metropolitan and major Regional Newspapers, leading consumer Magazines and Direct Mail.
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