Media Research

Nielsen Media is active in 40 countries worldwide and is the leading provider of competitive advertising intelligence information, audience measurement, print readership and customised media research.

Globally, the media industry is embarking on one of the most significant and dynamic eras of change. The media industry in Australia is one of the most sophisticated in the world and one of the most competitive.

In Australia, Nielsen is the industry currency for tracking of advertising spots and insertions and estimated media expenditure across all main media channels: Metropolitan and Regional Television, Newspapers, Consumer and Specialist Magazines, Radio, Cinema, Outdoor and Direct Mail.

Nielsen advertiser product groups and category classifications have been widely adopted as industry standards by the key advertising bodies and introduced into internal management systems by many of the leading marketing organisations in the country.

Our AdEx expenditure figures apply estimated advertiser discounts for each media. This is achieved by applying estimated volume discounts for each advertiser and through market intelligence, discounts for the changing media environment throughout the year.

Our Pix Creative Tracking services are web based surveillance tools that provide creative executions linked to media activity data. This unique service covers all major Metropolitan Television, Metropolitan and major Regional Newspapers, leading consumer Magazines and Direct Mail.

Our Radio Audience Measurement (RAM) services help users to better understand the characteristics and listening preferences of radio audiences. Broadcasters, Advertisers and Agencies can identify optimum station selection, favourite programmes, peak listening times; which target audiences are tuning in when, and how many are switching stations and when.

Panorama multi-media surveys provide insights into media habits, lifestyles, attitudes and product consumption, as well as offering an Asia Pacific level through Media Index and globally, through our partnership with BMRB (TGI). Panorama track's the media consumption of newspapers and magazines reading, TV and Pay TV viewing, Radio listening, Cinema visits, exposure to Outdoor sites, public transport usage and internet surfing.

Supporting media and marketing decisions

Nielsen understands that it is important for advertisers and advertising agencies to consider their target customers carefully and precisely, to achieve efficiency and effectiveness in their expenditure relative to the results they aim to achieve. Likewise, media owners must understand their audiences to help them fine-tune their product oferings.

Advertising Agencies
As media choices expand with emerging new technologies, Nielsen remains at the forefront of media measurement to ensure agencies and media specialists have the tools to analyse and interpret trends in media spending and consumer media behaviour.

To deliver value and insights to their clients, advertising agencies take advantage of a wide range of Nielsen information, including:

• Advertising information (AIS) tracking of main media including creative capture
• Audience measurement services
• Consumer lifestyle, attitudes and behaviour, and media consumption studies.

Nielsen information enables agencies to target and analyse their advertising placements with greater accuracy.

Advertisers
Advertising is a major marketing investment and it is important for companies and their agencies to analyse their target customers carefully and precisely, to achieve efficiency and effectiveness in their allocation of media expenditure.

Advertisers use Nielsen information to assist them in identifying advertising and consumer segmentation trends in the media. Our extensive consumer attitudes and behaviour research, linked to media consumption and advertising activity data, helps advertisers develop efficient and cost effective marketing and media communication strategies.

Media Owners
With escalating media fragmentation, media owners must constantly review their position within the media marketplace. Nielsen audience, advertising and consumer research services assist media owners in tracking media consumption trends, competitors’ market position, new business development opportunities and fine-tuning programme / editorial content.

Armed with these information tools, they can develop marketing strategies and consumer promotions, and support ongoing media sales activities.