Understanding impact of planogram change at shelf level

Traditionally, in an attempt to understand the effect of a planogram change, retailers and manufacturers focused on the total category growth or decline.

The deeper questions are, how do we really know which skus were driving that increase or decrease? How can we identify the lines that did or did not respond well to increased or decreased facings or a shelf swap?

Nielsen’s Store Insights Study can now quantify how a change in shelf position or facings can truly effect the sales of a product at store level.

Ease of reporting

Now, at your fingertips is a series of user friendly reports that will track weekly scan sales at sku level. Highlight positive and negative results around individual product moves while also analysing multi-level space to sales information.

Flexible output options cover both viewer level report books, or interactive in a Nielsen Advisor-ready database.