A simple approach to fact based floor planning

Is your floor planning process driven by fact or fiction?

Your new store opens in eight weeks, pressure is mounting and the debate between department managers over space and layout of their categories is in full swing. As the floor planner, you are in the middle, bouncing from meeting to meeting armed with your printed floor plan, a rainbow of highlighters, a pencil and of course - the eraser.

The advent of shopper missions has changed the way retailers look at floor planning

Time-poor and choice-rich, shoppers have split traditional shopping occasions into multiple trips driven by specific needs. Savvy retailers understand this, and are focusing at store level in an attempt to gain a competitive edge.

Clustering, new stores, refurbishments, banner changes, expanding assortments, seasonal layouts and category adjacencies are all viable tactics.

No longer can you rely purely on 'intuition' or a 'copy-paste' approach to floor planning

Understanding department and category importance, desired space and related adjacencies is critical to serving your shoppers needs. Spaceman StorePlanner makes the process of building, designing and evaluating profitable and effective layouts easy.

Using AutoCAD drawings for increased accuracy and realism, Spaceman planograms can be dragged and dropped onto the floor plan, bringing in vital performance data to support decisions. Shoppable and non-shoppable areas can be created such as bakery or back-office, powerful highlights can be generated to validate decisions, and business focused Excel reports can easily be distributed to decision makers and sponsors.

Spaceman StorePlanner:

• Designed by floor planners
• 100% ready out-of-the-box with one day training
• Build and evaluate profitable layouts in less time
• Allocate space against department and category performance
• Create floor plans that refresh when planograms update
• Validate decisions with powerful and flexible highlighting
• Share results in MS Excel via a relevant report deck.

For more information on how Spaceman StorePlanner can help maximize your space management opportunities, click here to download the pdf brochure or call your ACNielsen representative.