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The key to marketing success is
refining the attributes of a brand to maximise the benefit
to the consumer while ensuring a viable mix for the marketer
to promote. Through the judicious use of conjoint analysis
and choice modeling, the real drivers of consumer value can
be uncovered, showing the marketer where to focus resources
and where not to waste money on attributes offering
minimal value to the customer. To further complicate things,
however, markets often comprise sub-groups with conflicting
values and needs.
Products
and services for your Total Mix needs:
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