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Retailers and manufacturers are building strong business partnerships based on a shared goal of understanding shopper behaviour. In this way, manufacturers are helping retailers develop more relevant marketing strategies, in an attempt to increase the loyalty of thier shopper base.
ShopperTrends, a service of The Nielsen Company, can be used as a foundation for such partnerships. By providing important information on who shops where and why, ShopperTrends allows retailers to recognise their strengths and weaknesses and develop appropriate strategies to secure a larger share of consumers’ spend. Knowing the relative importance of the key drivers of retailer store equity will position you as a more insightful
partner with retailers.
Key tool for Sales Managers:
• It’s relevant – it’s about your customers
• It’s authoritative – on the desk of senior retailer executives
• It’s a competitive advantage – become the credible source of consumer insights for your retailer customers.
ShopperTrends answers the following:
• Which retailers have the strongest brand equity?
• Which retailers have the strongest relationship with their shoppers?
• How do shoppers differentiate one store from another - is price a differentiator, or a fundamental hygiene' factor?
• How do shoppers rate retailers on the key drivers of satisfaction and loyalty?
• What is the demographic profile of retail chain shoppers?
• What is driving Aldi's performance?
To find out more about Nielsen ShopperTrends, click here to download the product information brochure, or click here to download the flyer and order form.
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