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For retailers today, nothing is more important than retaining customers and encouraging them to spend a higher proportion of their shopping dollar at your store.
ACNielsen | Shopper eQ includes a set of analytical tools designed to provide retailers with key management information:
- How to improve shopper satisfaction and loyalty
- Understand what drives shopper satisfaction and loyalty
- Measure branch-level performance, strengths and weaknesses
- Align internal strategies between head quarters, central warehouse and retail outlets
- Benchmark yourself against other retailers
- Establish world-leading best practices in branch management
Key benefits:
- Detailed insights into branch store characteristics
- Ability to provide robust Key Performance Indicators (KPIs) and diagnostics
- Insights into the extent to which shopper allegiance to a store is characterised by corporate activities (eg. promotion of loyalty programmes), branch level factors (eg. layout, assortment) or less tangible drivers (eg. habit, convenience)
- Clear assessment of opportunities and vulnerabilities in customer management practices
- Ability to better prioritise national, regional and branch level efforts.
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