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Your cost effective, fast turnaround research solution
Need a quick answer to a burning business question? We can deliver your answer within a week!
Welcome to Nielsen's Omnibus service. Nielsen Omnibus is a robust and reliable nationwide study of consumers. You provide us with your questions or business issues and we will add them to a weekly survey vehicle allowing us to provide you with a fast and cost effective research solution. You only pay for the questions you ask!
Nielsen Omnibus provides fast, accurate and cost-effective information about your products and/or services. Many clients share the cost of conducting the interviewing, allowing economies of scale to be passed on to you.
Nielsen Omnibus can be used for a one-off survey or for continuous tracking studies and allows flexibility when choosing your target market or qualifying respondents. All your findings are completely confidential and are not seen by other Omnibus participants.
Omnibus applications include:
- Test visual or verbal concepts
- Test a specific product
- Test packaging
- Test price points
- Test intention to purchase
- Test advertising ideas
- Conduct pre and post campaign evaluations
- Determine and monitor band or service awareness
- Determine and monitor advertising/media awareness
- Determine and monitor perceived message of advertising
- Determine and monitor brand or service usage
- Determine and monitor brand or service positioning
- Gauge consumer opinion
Benefits:
- Cost effective – basic package includes questions, up to three images, tabulation and standard report. Priced on a per question basis.
- Cost structure allows scalability – if you want more features you can add them at for an additional cost – full service research can be provided.
- Fast Turnaround – your results within a week.
- Omnibus research is conducted with Nielsen’s Gold class Online Research only panel
- Able to incorporate audio and two dimensional visual stimulus at no extra cost
- Ongoing weekly surveys conducted
- All key demographics provided
Omnibus adapts to your needs:
- Ask one question or several questions (maximum of 15)
- Sample from all respondents or select your target market
- Increase your sample by running subsequent Omnibus weeks
- Select the timing and frequency that suits your needs
- Receive your data output as hardcopy or electronically
The Nielsen Omnibus is suitable for audio and visual prompt material to aid in the recall of brands or services, to illustrate a product or service concept, ascertain recognition of specific advertising campaigns or use more complex rating scales.
Omnibus timelines are as follows:
- Final questionnaires to be approved by close of business Monday
- Fieldwork commence on Thursday afternoon to Sunday
- Provision of reports data tables close of business on the following Thursday
For further inquires please contact our Omnibus team on (02) 8873 7000.
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