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With growing diversity in bank services and the competitive landscape, the battle for the rural sector is continuing to intensify.
In recent years the rural banking sector has undergone significant changes, and in order to remain competitive it is critical that banks maintain, and deepen, relationships with clients, as well as attract and convert prospects.
The key for rural banking service providers to stay one step ahead of the competition is to recognise and understand the changing needs of the market and deliver a highly valued solution.
ACNielsen’s inaugural Agribusiness Banking Report offers a unique value proposition to its clients. It focuses on measuring and delivering key industry metrics to drive business strategies and objectives.
Do you know:
- What the links are between customer satisfaction and intention to switch?
- Through which channels would your clients prefer to deal with you?
- Which farm businesses are willing to consider you?
- Which rural events and publications are the most popular amongst farmers?
The Agribusiness Banking Report captures the views of approximately 2,500 farmers. An online survey was used to help ensure wide geographic coverage and improve data quality.
The survey was conducted between 24 July and 12 October 2005.
Recruitment of the sample utilised both online and offline promotions, including:
- Advertising in rural press
- Mail-outs to farmers
- Email promotions
- Web promotions on key farmer information sites
The core members of ACNielsen’s analyst team have over 20 years’ combined experience in financial services research, analysis, insights and business consultancy.
For more information click here or contact us at ACNielsen.
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