| Measuring household purchasing and usage
Nielsen Homescan® Intended User is a revolutionary technique of collecting usage information from our panel of Australian households, thereby allowing access to both usage and purchase information.
The data is collected via the Nielsen Homescan households’ in-home scanner. Each time a household records a purchase of the nominated lines, they are prompted to enter the intended user, be it a single user, multiple users (e.g mother and daughter) or for ‘general household use’.
The insights delivered by Homescan Intended User, is particularly useful in personal care categories and those where knowledge of the end user is required to shape marketing plans.
In addition, Nielsen Homescan Intended User will assist you to:
- Identify which users are most important to your business
- Ascertain demographics of category and brand users
- Establish which user groups are heavy category, but not brand buyers
- Understand which brands currently do well with the core opportunity user groups
- Evaluate differences in user segment. purchasing behaviour
- Determine brand interactions at the user level
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