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Delivering successful NPD plans
Manufacturers require fast information to ensure new product success.
Retailers require full evaluation of the NPD impact on the category.
Nielsen's New Product Launch Evaluator
 
How it works - the power of integration
Data sources
The Nielsen New Product Launch Evaluator integrates retail scanning information, household panel data and consumer research to provide you with a three-dimensional assessment of new product performance.
Deliverables
- Scorecard
- Fully integrated presentation of results
- Benchmark comparison (benchmarks to built over time)
To find out more about Nielsen's New Product Launch Evaluator, click here or contact your Nielsen representative on (02) 8873 7000.
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