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17 February 2010
Sydney
Nielsen Australia has marked its joint venture partnership with the world’s leading neuromarketing company – NeuroFocus, with launch events in Sydney and Melbourne this week.
Nielsen is a strategic investor in NeuroFocus – the leader in bringing neuroscience knowledge and expertise to the worlds of advertising, marketing, product development and packaging, and entertainment. The company leverages Doctorate-level academic credentials in neuroscience and marketing and has numerous patents for its advanced technologies.
To launch the new service in Australia, Nielsen hosted breakfast seminars in Sydney on Tuesday, 16 February at the Powerhouse Museum and in Melbourne on Wednesday, 17 February at the Arts Centre. The events were attended by around 200 delegates from various industries including FMCG, liquor, retailing, banking, automotive and telecommunications.
Headlining the launch events was Dr. A.K. Pradeep, founder and CEO of NeuroFocus, and the 2009 Grand Winner of the Advertising Research Foundation’s “Great Mind” Innovation Award.
Dr. Pradeep and the NeuroFocus team presented a live demonstration of their neuromarketing technology, which allowed attendees to view an audience member’s brainwaves in real time and showed how the metrics of attention, emotion, and memory are measured for a TV advertisement.
Chris Percy, Managing Director for Nielsen’s Consumer Group said: “Nielsen is focused on bringing innovative products and services to our clients, and our joint venture with the world’s leading neuromarketing company is an extraordinary opportunity to incorporate ground-breaking science into our product offerings to better understand the elements of successful consumer engagement.”
Tim Rose, Director at Nielsen and responsible for the marketing and client service of NeuroFocus in Australia said: “The use of neuroscience in shopper and customer experience research has been the biggest development in this field in the past few years. Nielsen is thrilled with the Australian launch of NeuroFocus, and we are looking forward to showcasing the exciting advances made in neuroscience, and how it serves to help companies around the world improve their branding, and investment in marketing and advertising.”
Dr. Pradeep, Founder and CEO of NeuroFocus said: “Australia is known for its marketing prowess, and the launch of NeuroFocus in Australia with Nielsen as our partner, means that companies here can now take advantage of the most advanced neuromarketing technologies and methodologies,”
“This 21st century marketing science is helping clients around the world understand and market to their customers in ways and in depths that have never before been possible. We’re very pleased to become part of Australia’s vibrant business community, and we’re looking forward to helping clients here achieve even greater success through our neuromarketing knowledge and capabilities,” said Pradeep.
For more information on NeuroFocus, please contact your Nielsen representative or visit www.neurofocus.com
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
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