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18 November 2005
Sydney
Over 150 people from different areas of the retail industry attended the second annual user group meetings hosted by leading marketing information company ACNielsen’s Merchandising Services and Spaceman team. The highly successful events were held in Sydney on 16 November and Melbourne on 17 November, and were also video broadcasted live to Brisbane and Auckland, New Zealand.
This year’s session featured a presentation broadcasted live from Washington DC, USA. The keynote speaker was Michael Sansolo, Senior Vice President, Food Marketing Institute, who presented on the latest retailing trends in the USA, supported by relevant case studies. Other guest speakers included Brad Parkinson, Retail Space Manager, Metcash and Marcus Harris, Productivity Manager, Officeworks.
Speakers from ACNielsen included Andrew McQuillan, Associate Director, Analytic Consulting, who presented on consumer centric space management, and Randy Armstrong, Regional Director, Category Management, ACNielsen Asia Pacific, who presented on the power of space management and key tools for success, whilst showcasing the latest developments in ACNielsen Space Management tools including: Product Planner, Store Planner and new features in Spaceman 7.2.
“Both retailers and suppliers face specific space and category management issues,” acknowledges Mike Robin, Senior Manager, Merchandising Services, ACNielsen Pacific. “But it was revealed at our Merchandising Services and Spaceman user group meetings that both sides are seeking closer cooperation and more indepth category knowledge."
"ACNielsen is in the ideal role to assist both retailers and suppliers in leveraging the value of information for mutual benefits, especially in gaining consumer insights at a category and brand level."
“Software tools such as ACNielsen | Spaceman, Space Management, Store Planner, and Product Planner are ideal for assisting both retailers and suppliers in leveraging the value of information for mutual benefit, especially in gaining consumer insights at a category and brand level,” says Robin. “These products are prime examples of how retailers and suppliers can bridge their knowledge gaps.”
For further information on this event and on ACNielsen | Merchandising Services / Spaceman products visit www.acnielsen.com.au/merchsvcs . Alternatively, contact Mike Robin on (02) 8873 7412 or email mike.robin@nielsen.com
Pictured (left to right): Michael Sansolo, Senior Vice President, Food Marketing Institute; Brad Parkinson, Retail Space Manager, Metcash; Andrew McQuillan, Associate Director, Analytic Consulting, ACNielsen; Mike Robin, Senior Manager, Merchandising Services, ACNielsen Asia Pacific
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behaviour. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns
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