Globally, the media industry is embarking on one of the most significant and dynamic eras of change. The media industry in Australia is one of the most sophisticated in the world, and one of the most competitive.

Largely driving this change is technological development, but the industry is also being affected by the impact of globalisation of media ownership, the phenomenal growth of the internet, and other ambient media such as outdoor, point of sale, television, bus and taxi sites.

The process of creating media strategies has become more complex and dynamic with the introduction of very sophisticated software designed to optimise media selection against an unending range of criteria. There is a growing movement away from the use of simple age sex demographics for most media assumptions and an increasing appreciation of the need for a more holistic understanding of current and potential customers, including characteristics such as media usage, buyer behaviour, attitudes, lifestyle and interests.

Nielsen Media, has a thorough understanding of your research needs - planning, organising and managing a wide range of research services for the media industry.

Gaining a competitive edge

Nielsen Media understands that it is important for advertisers and advertising agencies to consider their target customers carefully and precisely, to achieve efficiency and effectiveness in their expenditure relative to the results they aim to achieve. Likewise, media owners must understand their audiences to help them finetune their products.

Your competitive advantage

Nielsen Media executives are amongst the leading practitioners in media research in the world and can provide a complete understanding of the nature of audiences to assist advertisers and agencies achieve their objectives.

To view the range of Nielsen Media products and services in Ausralia click here