The healthcare industry in Australia faces ever increasing challenges including: the launch of generics as brands come off patent; the future role of pharmacy in supermarkets; the long term sustainability of the Pharmaceutical benefits scheme (PBS); and accessibility to new, innovative medications on the PBS.

ACNielsen has a team of healthcare researchers who are extremely passionate about the healthcare industry and the challenges that face healthcare companies. Our healthcare team has extensive experience working in the industry, including researchers who have worked for pharmaceutical companies, IMS and Government agencies.

Healthcare professionals

ACNielsen has a team of qualitative and quantitative specialists who have extensive experience in researching GPs, specialists and pharmacists. Click here to find out more about our Customised division.

Patient research

At ACNielsen, we have proven skills in reaching patient groups that are commonly referred to as ‘hard to reach’. If you have a challenging group of patients that you want to research, contact our Healthcare team. Our expertise in patient research spans both qualitative and quantitative techniques and we have tackled many ‘sensitive’ healthcare issues, such as sexual health, feminine hygiene and obesity.

ScanTrack Pharmacy

ACNielsen | ScanTrack Pharmacy is based on the Your Pharmacy Matters retailer program, endorsed by Gold Cross Products and Services Pty Ltd (a wholly owned company of The Pharmacy Guild of Australia) and Australian Pharmaceutical Industries Ltd (API) and provides the most accurate, reliable and timely measure of consumer sales of non-ethical products in the pharmacy channel.

ScanTrack Pharmacy use a representative sample of pharmacies and is the most robust over the counter pharmaceutical and health and beauty scan measure available to Australian manufacturers.

If you would like further information about the ACNielsen | ScanTrack Pharmacy service, please contact Katherine Doric, Associate Director, Pharmacy on (02) 8873 7338 or email katherine.doric@nielsen.com. Alternatively, click here to download the ScanTrack Pharmacy brochure or click here for more information.

Pharmacy Research

Do you want the latest insights on pharmacy issues? Or perhaps you want to explore the opinions of Australian pharmacists? We interview 150 pharmacies in Australia every quarter to allow our clients to address these questions. To find out more, contact PharmaPulse.au@nielsen.com to add your own questions, with guaranteed privacy of results.

eHealth

The role of the Internet and technology is growing in the healthcare area. This is changing the way that medical professionals interact with each other and their patients and as a result, healthcare companies are focusing more on the effectiveness of their websites, with more sophisticated and targeted websites emerging.

ACNielsen has been interviewing GPs, specialists, pharmacists and consumers for over four years to track the growing role of the Internet in healthcare.

To find out more about ACNielsen's eHealth service contact PharmacyPulse.au@nielsen.com.