The automotive industry is complex and dynamic, and increasing globalisation and technological change have presented a whole new set of challenges to manufacturers, suppliers and service providers.

ACNielsen’s team of automotive researchers are as passionate about the automotive industry as its clients. With extensive experience working within the industry, the company’s team members bring to their clients’ businesses an intimate knowledge and understanding of the automotive industry.

Consumers are demanding an abundance of premium high tech features on vehicles, while at the same time expecting cheaper prices, parts, accessories and maintenance fees. Working in the consumers’ favour is global over-capacity, leaving manufacturers and dealers in a situation of fierce competition and decreasing margins.

Against this difficult background, manufacturers have attempted to achieve growth through company mergers and acquisitions, and by implementing global strategies. As the vehicles on offer around the world become increasingly similar in design, features and price, it will be the companies that quickly pick up on new trends and other alternative sales strategies who will gain a competitive edge.

ACNielsen Automotive comprises a diverse group of specialists, working together to bring a variety of perspectives. Together, the team has a base of research skills spanning the full range of quantitative and qualitative methodologies, statistical analysis and modelling techniques

Your competitive advantage

With this extensive range of knowledge and capabilities, ACNielsen Automotive delivers the best solution to its clients, focusing on providing clear and practical insight for sound decision making while working in partnership with clients to offer actionable insights into the market of today and the future.