| Accessing and interpreting raw
POS data for each retailer at
various levels of detail using a
variety of tools can be costly and
time-consuming. It is critical that
cost effective, decision-ready
information can flow quickly
and consistently through your
organization.
Nielsen has recently launched
Direct Data Solutions,
a scalable and flexible way of
accessing your retailer raw data
online, within 24 hours of receipt
including Woolworths and Coles
store level data and even daily
data where available.
Nielsen has extensive
experience with direct data
from over 50 retailers around
the world. We have helped
consumer goods companies
prepare structure and manage
direct data from Asda, Tesco,
Sainsbury, Wal-Mart, Target,
Food Lion, Rite-Aid, Carrefour
and other retailers and are
excited to launch this proven
capability in Australia.
Nielsen’s Direct Data
Solution is simple:
• Pick from a variety of service
packages to meet your budget
and reporting needs.
• Enjoy fast, cost effective and
frequent access to all your raw
data entitlements.
• Benefit from a consistent,
web-based environment with
no installations and minimal
training.
• Drill from national to state to
cluster and to store level.
• Create custom dashboards as
your Home page with multiple
tables, graphs & alerts.
• One solution for all your
retailer data including grocery,
convenience, pharmacy and
liquor channels.
For more information please
contact direct.data@nielsen.com
or your account representative
about how Nielsen Direct Data
Solutions can help you maximise
the return on your raw data
investment.
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