|
Peter oversees our Australian and New Zealand Media services and is a member of the Nielsen regional executive operating committee for 12 Nielsen Media markets in Asia Pacific;
Nielsen Media Australia offers a broad portfolio of research services including advertising information (AIS), radio audience measurement and single source consumer and media research (Panorama) that are provided to media, advertiser and agency clients;
Prior to his Nielsen appointment in 2002, Peter held the position of Managing Director and Chief Negotiating Officer of Zenith Media, Australia’s first independent global media agency. Peter worked with some of Australia’s largest advertisers; conducting senior level media negotiations for some of the biggest and most complex deals in the Industry;
Peter has served on several key Industry bodies including terms as President of the Media Federation of Australia, Chairman of the Audit Bureau of Circulations and on the Executive Board of the Circulations Audit Bureau.
Back to Top
|