Michael Walton was appointed to lead Nielsen's Consumer and Business Intelligence division in October 2010. In this capacity, Michael will work with clients and industry bodies across both the Liquor and FMCG channels with a special focus on leveraging Nielsen’s breadth of research on what consumers watch and buy.

Prior to this role, Michael was the Executive Director for Nielsen Liquor Services across the Pacific.

Michael has worked for over 20 years in the liquor industry and has been with Nielsen for over nine years, working with manufacturers, industry bodies and retailers in both Australia and New Zealand.

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